ZOOM is an innovative charity project where signed photos, taken by all of Formula One's drivers and team bosses, are auctioned at a star-studded annual gala.
ZOOM was launched in 2012 and is the first and only auction of signed photos taken by the stars of any sport. It is also the only event in F1, except for a Grand Prix, which involves all of the drivers, team bosses and F1's boss Bernie Ecclestone.
Each year, the drivers and team principals of every F1 team are asked to take a photograph of their chosen subject. Images range from Fernando Alonso’s podium shot of the Monza crowd to Lewis Hamilton’s photo of his dog Roscoe visiting Rome and Nico Rosberg at the wheel of a 1938 Mercedes W154.
"ZOOM is a super project. We are proud
to be supporting it again, helping to raise money for charity while
showing what the stars of F1 get up to away from the TV cameras. We're
also very pleased to welcome ZOOM's charity partner, Starlight Children's
Foundation. They do a fantastic job making sick children's dreams come
true and it's great to see the kids every year at the Monaco Grand
Prix. It's good to have them on board"
Bernie Ecclestone, chief executive of the Formula One Group